Paramount Channel - "Actors"

Grey Group Argentina

Grey Group Argentina Buenos Aires, Argentina

9520

Título	Actors
Agencia	Grey Group Argentina
Campaña	Paramount Movie Channel Launching
Anunciante	Viacom International
Marca	Paramount Channel
Fecha de primera difusión/publicación	2016 / 5
Sector Empresarial	Programas y cadenas de televisión y radio
Filosofía	Grey Argentina client Viacom was launching its TV Movie Channel, Paramount. Diego Medvedocky, VP Regional Creative Director Grey Latin America, explains the idea behind the campaign “ We are all surrounded by actors. That person who pretended not seeing see you, and keeps walking to avoid saying hello. The taxi driver who knows he still owes you part of the change, but smiles instead of giving it back to you. The boss, whom every time you ask for a raise replies “this is not really a good time”. In this world, there is a TV channel where you can find lots of those kind of people who actually became millionaires by doing the same thing.
Medio	Televisión y Cine
Duración	83 seconds
Director ejecutivo de creación	Diego Medvedocky
Director creativo	Hernan Kritzer
Director creativo	Lisandro Cardozo
Director creativo	Alejandro Devoto
Director creativo	Martin Stuart
Responsable de conceptos / redactor	Juan Manuel Quintero
Director de cuentas	Giselle Ezeiza
Director artístico	Javier Garcia
Productor de la agencia	Patricio Browne
Productora	Argentina Cine
Realizador	Augusto Gimenez Zapiola
Realizador	Nano Tidone
Productor ejecutivo	Marcos Landajo
Productor	Germán Escande
Postproducción	Aldo Ferrari
Postproducción	Pickle House
Sound Company	Elefante Resonante