| Título | Passive Aggressive, FedEx BBDO NY (USA) |
| Agencia | BBDO New York |
| Campaña | Small Business/ E-Commerce Campaign |
| Anunciante | Federal Express |
| Marca | Fedex |
| Posted | Febrero 2017 |
| Sector Empresarial | Correos, mensajerías y envío de mercancías |
| Sinopsis | "Now that FedEx has helped us simplify our e-commerce we can focus on bigger issues," suggests an employee. "Like our passive-aggressive environment." His colleagues deny they're passive-aggressive, apart from one who says: "Hey, there are no bad suggestions here. No matter how lame they are." Another adds: "I always admire the way you say exactly what's in your head. Without thinking." The remarks continue until their boss drops by. "I just wanna say you guys are doing a great job!" he says. The team looks bemused. "What's that supposed to mean?" |
| Medio | Televisión y Cine |
| Duración | |
| Productora | O Positive |
| Montaje | MacKenzie Cutler |
| Worldwide Chief Creative Officer | David Lubars |
| Responsable de la creación | Greg Hahn |
| Director ejecutivo de creación | Peter Kain |
| Director ejecutivo de creación | Gianfranco Arena |
| Director creativo | Scott Mahoney |
| Director creativo | Dan Oliva |
| Director creativo | Tom Kraemer |
| Director creativo | Jens Waernes |
| Responsable de conceptos / redactor | Scott Mahoney |
| Director artístico | Dan Oliva |
| Productor de la agencia | Amy Wertheimer |
| Productor de la agencia | Katie Greene |
| Responsable de cuentas de agencia | Kirsten Flanik |
| Responsable de cuentas de agencia | Kathryn Brown |
| Responsable de cuentas de agencia | Daniel Langlitz |
| Responsable de cuentas de agencia | Cailin Gibbons |
| Responsable de cuentas de agencia | Billy McLellan |
| Realizador | Jim Jenkins |
| Productor de la productora | Ralph Laucella |
| Productor de la productora | Marc Grill |
| Montador | Ian Mackenzie |
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