Cerveza Norte - "Norte The Best Excuse Ever"

Saatchi & Saatchi Argentina

Saatchi & Saatchi Argentina Buenos Aires, Argentina

10684

Título	Norte The Best Excuse Ever
Título (Lengua original)	La Mejor Excusa del Mundo
Agencia	Saatchi & Saatchi Argentina
Campaña	The Best Excuse of The World
Anunciante	AB Inbev
Marca	Cerveza Norte
Posted	May 2011
Sector Empresarial	Cervezas, sidras, cervezas ligeras
Filosofía	Men from the North of Argentina needed a good excuse to go to the bar to drink beer with their friends. They needed: The Best excuse Ever. For each Norte beer a man had at the bar, the brand allotted one minute of good deeds. A Norte team was in charge of the work. We put counters in the street with the accrued minutes. And the good deeds could be followed on the web. 50.043 minutes were supplied for the making of good deeds. The minutes were used to repair schools, improve parks, restore monuments, plant trees and clean up lakes. The campaign got the consumers' attention and the word of mouth was immediate. The buzz spread along different media: TV, Radio and Newspapers. Images of the restored places were broadcasted. The Major
Medio	Otros
Director ejecutivo de creación	Maxi Itzkoff
Director ejecutivo de creación	Mariano Serkin
Director creativo	Fernando Militerno
Director artístico	Maxi Borrego
Responsable de conceptos / redactor	Diego Gueler
Productor de la agencia	Adrian Aspani
Productor de la agencia	Camilo Rojas
Productor de la agencia	Lucas Delenikas
Director de cuentas	Jaime Vidal
Director de cuentas	Patricia Abelenda
Productora	Primo
Realizador	Felipe & Pancho
Productor ejecutivo	Caro Cordini
Director de fotografía	Leandro Filloy