Air France - "Elegance is a journey"

Aura by Omnicom Group Paris, Francia

Premios

8591

Marca: Air France
País: Francia

Anunciante: Air France

Título	Elegance is a journey
Agencia	Aura by Omnicom Group
Campaña	Elegance is a journey
Anunciante	Air France
Marca	Air France
Fecha de primera difusión/publicación	2022 / 5
Sector Empresarial	Transportes aéreos, de carreteras y marítimos, ferrocarriles
Sinopsis	As part of its move upmarket, Air France is today unveiling a new brand video embodying its ambition to offer its customers the best of France and take elegance to new heights. This video tells the story of an ascent, that of a bubbly, strong-willed woman, an elegant allegory to the airline. Wearing a red dress with an interminable train, she slowly climbs the Eiffel Tower, the iconic symbol of France the world over. We see the heroine ascending the metal structure, dashing up its many staircases with grace and ease. A consecutive sequence of scenes, each in turn symbolizing the company’s many special qualities, evoke the airline’s universal art of hospitality, offer of French haute cuisine on board its flights and the special attention given to its younger travellers throughout the trip. At the top of the tower, she crosses an imaginary and enchanting sea of clouds, evoking the special timeless moment that can only be experienced on board a plane. Her long train then ascends above the illuminated tower before metamorphosing into the red accent, the company’s brand symbol embodying its excellence and expertise.
Medio	Televisión
Duración	75 seconds
Producción	Excuse My French
Música	\ELSE
Sonido	\ELSE
Client Manager	Sylvie Tarbouriech
Agency Manager	Anne Vincent
Agency Manager	Matthéo Pressmar
Director ejecutivo de creación	Benjamin Marchal
Director ejecutivo de creación	Faustin Claverie
Director artístico	Julia Deshayes
Responsable de conceptos / redactor	Julia Deshayes
Director artístico	Lena Monceau
Responsable de conceptos / redactor	Lena Monceau
Creative Producer	Benoît Duchemin
Producción	Smuggler
Realizador	Brian Beletic
Productor ejecutivo	Jérôme Rucki
Responsable de la producción	Olivier Thaon
Postproducción	Digital District Paris
Postproducción	Carlota Xavier
Montador	Walter Mauriot
Music Supervision	Ferdinand HUET
Sound Director	Fanny Mithois
Sound Engineer	Matthieu Seignez
Business Affairs	Marion LE GULUCHE
Business Affairs	Title of The Song
Compositor de música	Michel Legrand
Intérprete / Actor	Juliette Armanet
Intérprete / Actor	Corentin Kerdraon
Arranger	Julien Jaouen
Mix	Marlon B