Título | It all starts with skills |
Agencia | M&C Saatchi Group |
Campaña | It all starts with skills |
Anunciante | Department for Education |
Marca | Department for Education |
Fecha de primera difusión/publicación | 2024 / 1 |
Sector Empresarial | Gobierno y otras instituciones |
Filosofía | The Department for Education (DfE) has today unveiled a major, multichannel Skills for Life campaign, ‘It all starts with skills’, which aims to inspire young people, adults and businesses to make the most of their potential. The push was developed in partnership with M&C Saatchi. Under the overarching Skills for Life brand, the new campaign acts as a rallying cry to encourage more people and employers to take advantage of the wide range of technical qualifications and training opportunities available to progress careers and grow businesses. The DfE has partnered with M&C Saatchi to develop the multichannel campaign which, for the first time, targets three key audiences at once: young people aged 14 to 19 and their influencers (such as teachers and parents), SME employer decision makers and employees, and adults aged 24 to 59. The campaign aims to capture hearts and minds amongst these audiences by tapping into the universal truth that we all have potential, but it will remain just that unless we do something with it. A motivating 40-second film, directed by Vincent René-Lortie (the director behind the acclaimed OSCAR® shortlisted short film Invincible) through The Corner Shop, shows three individuals starting a new day, as a metaphor for their untapped potential, before following their journeys as they take their first steps to learning new skills. Talent featured in the emotive campaign includes real people who are just starting out, looking to switch or considering switching careers or looking to grow their business through a range of technical qualifications, training and skills. |
Medio | Televisión |
Duración | |
Productora | The Corner Shop |
Online Studio | Absolute Post |
Socio creativo | Guy Bradbury |
Miembro del equipo creativo | Holly Sutton-Williams |
Miembro del equipo creativo | Dan Lacey |
Managing Partner | Christian Davis |
Senior Account Director | Imogen Walkden |
Director de cuentas | Isabella Forbes |
Senior Account Manager | Brydie Heaphy |
Senior Account Manager | Evie Nagy |
Responsable de cuentas de agencia | Zizzy Lugg-Williams |
Trainee Account Manager | Sonia Khanna |
Head of Strategy | Sophie Lean |
Senior Strategist | Shaun Okoh |
Productor | Ashley Williams |
Project Director | Duncan Collins |
Project Director | Sophie Freeman |
Productor digital | Kevin Katende |
Director de publicidad | Chloe Saklow |
Director de publicidad | Laurence Russ |
Director de publicidad | Louise Silous-Holt |
Director de publicidad | Dawn Hirst |
Director de publicidad | Laura Tiplady |
Director de publicidad | Lisa Hopper |
Director de publicidad | Naomi Balaam |
Director de publicidad | Janina Smith |
Director de publicidad | Claire Russell |
Director de publicidad | Jennifer Gallagher |
Director de publicidad | Poppy Morgan |
Director de publicidad | Clare Carter |
Director de publicidad | Elina Svantesson |
Director de publicidad | Max Davey |
Realizador | Vincent René-Lortie |
Director de fotografía | Magnus Joenck |
Productor ejecutivo | Tess Mitchell |
Productor | Ellie Fry |
Postproducción | Work Editorial |
Montador | Martin Leroy |
Colorista | Matt Turner |
Sound Engineer | Jack Sedgwick |
Sonido | King Lear |
Music Supervision | Lizz Harman |
Music Supervision | DLMDD |
Compositor de música | Theo Vidgen |
Stills | Picture Club |
Fotógrafo | Ben Stockley |
Retocador | Dennis Tuffnell |
Media Agency | SMRS |
Lead Client Partner | Charlotte Rock |
Client Partner | Zoltan Ferenczy |
Senior Client Manager | Robyn Brown |
Client Manager | Adam Nicholson |
Marketing Consultant | Rachel Empson |