Department for Education - "It all starts with skills 1"

M&C Saatchi Group

M&C Saatchi Group Global

577

Marca: Department for Education
País: Reino Unido

Anunciante: Department for Education

Título	It all starts with skills 1
Agencia	M&C Saatchi Group
Campaña	It all starts with skills
Anunciante	Department for Education
Marca	Department for Education
Fecha de primera difusión/publicación	2024 / 1
Sector Empresarial	Gobierno y otras instituciones
Filosofía	The Department for Education (DfE) has today unveiled a major, multichannel Skills for Life campaign, ‘It all starts with skills’, which aims to inspire young people, adults and businesses to make the most of their potential. The push was developed in partnership with M&C Saatchi. Under the overarching Skills for Life brand, the new campaign acts as a rallying cry to encourage more people and employers to take advantage of the wide range of technical qualifications and training opportunities available to progress careers and grow businesses. The DfE has partnered with M&C Saatchi to develop the multichannel campaign which, for the first time, targets three key audiences at once: young people aged 14 to 19 and their influencers (such as teachers and parents), SME employer decision makers and employees, and adults aged 24 to 59. The campaign aims to capture hearts and minds amongst these audiences by tapping into the universal truth that we all have potential, but it will remain just that unless we do something with it. A motivating 40-second film, directed by Vincent René-Lortie (the director behind the acclaimed OSCAR® shortlisted short film Invincible) through The Corner Shop, shows three individuals starting a new day, as a metaphor for their untapped potential, before following their journeys as they take their first steps to learning new skills. Talent featured in the emotive campaign includes real people who are just starting out, looking to switch or considering switching careers or looking to grow their business through a range of technical qualifications, training and skills.
Medio	Exterior
Duración	60 seconds
Productora	The Corner Shop
Online Studio	Absolute Post
Socio creativo	Guy Bradbury
Miembro del equipo creativo	Holly Sutton-Williams
Miembro del equipo creativo	Dan Lacey
Managing Partner	Christian Davis
Senior Account Director	Imogen Walkden
Director de cuentas	Isabella Forbes
Senior Account Manager	Brydie Heaphy
Senior Account Manager	Evie Nagy
Responsable de cuentas de agencia	Zizzy Lugg-Williams
Trainee Account Manager	Sonia Khanna
Head of Strategy	Sophie Lean
Senior Strategist	Shaun Okoh
Productor	Ashley Williams
Project Director	Duncan Collins
Project Director	Sophie Freeman
Productor digital	Kevin Katende
Director de publicidad	Chloe Saklow
Director de publicidad	Laurence Russ
Director de publicidad	Louise Silous-Holt
Director de publicidad	Dawn Hirst
Director de publicidad	Laura Tiplady
Director de publicidad	Lisa Hopper
Director de publicidad	Naomi Balaam
Director de publicidad	Janina Smith
Director de publicidad	Claire Russell
Director de publicidad	Jennifer Gallagher
Director de publicidad	Poppy Morgan
Director de publicidad	Clare Carter
Director de publicidad	Elina Svantesson
Director de publicidad	Max Davey
Realizador	Vincent René-Lortie
Director de fotografía	Magnus Joenck
Productor ejecutivo	Tess Mitchell
Productor	Ellie Fry
Postproducción	Work Editorial
Montador	Martin Leroy
Colorista	Matt Turner
Sound Engineer	Jack Sedgwick
Sonido	King Lear
Music Supervision	Lizz Harman
Music Supervision	DLMDD
Compositor de música	Theo Vidgen
Stills	Picture Club
Fotógrafo	Ben Stockley
Retocador	Dennis Tuffnell
Media Agency	SMRS
Lead Client Partner	Charlotte Rock
Client Partner	Zoltan Ferenczy
Senior Client Manager	Robyn Brown
Client Manager	Adam Nicholson
Marketing Consultant	Rachel Empson