| Título | The Personal Billboard |
| Agencia | BBR Saatchi & Saatchi |
| Campaña | The Personal Billboard |
| Anunciante | Elite Coffee |
| Marca | Café Namess |
| Fecha de primera difusión/publicación | 2012 / 10 |
| Sector Empresarial | Café, té, bebidas a base de chocolate calientes, preparados para el desayuno |
| Sinopsis | In a country where international brands are seen to offer a sense of prestige, people are apprehensive about admitting how much they lone the local coffe brand, Elite Café Namess. In 2012, Elite chose to feature real consumers in their ads, giving them an opportunity to openly profess, in the most public medium, their love for their favorite coffee brand. 1000 billboards were posted nationwide with a different specific outdoor appearing on each one, in a location of their own choosing. |
| Medio | Exterior |
| Duración | |
| Responsable de la creación | Yoram Levi |
| Director creativo | Eran Nir |
| Director creativo | Eddie Goldenberg |
| Director artístico | Ori Hasson |
| Director artístico | Yuval Zuckerman |
| Responsable de conceptos / redactor | Shachar Aylon |
| Responsable de conceptos / redactor | Yiftach Sarig |
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