The Impossible Brief - "Blood Relations"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

16081

Título	Blood Relations
Agencia	BBR Saatchi & Saatchi
Campaña	Blood Relations
Anunciante	The Peres Center for Peace
Marca	The Impossible Brief
Fecha de primera difusión/publicación	2012 / 4
Sector Empresarial	Donación de sangre/órganos
Lema	Could you hurt someone with your blood running through their veins?
Sinopsis	Could you hurt someone with your blood running through their veins?The Peres Centre for Peace presents: Blood Relations - The Israeli Palestinian blood donation project After 60 years of conflict between Israel and the Palestinians, what else could interrupt the cycle of hatred and revenge, and ignite the belief that reconciliation is a real possibility?By bringing those with greatest reason to hate each other together, and getting them to share blood instead of spilling it.
Medio	Promoción y eventos
Planificador estratégico	Rachel Friend
Strategic Planning Director	Guy Gordon
Ejecutivo de cuentas	Noa Sharf
Jefe de cuentas	Lee Bryn
Director de cuentas	Nir Federbush
Director de producción	Bosmat Marmarely
Responsable de la producción	Dorit Gvili
Desarrollador técnico	Leonid Angarov
Diseñador	Steve Reiches
Director artístico	Nathan Freifeld
Responsable de conceptos / redactor	Shachar Aylon
Director creativo	Eddie Goldenberg
Director creativo	Tomer Gidron
Director creativo	Eran Nir
Director ejecutivo de creación	Yoram Levi
Socio creativo	Royer Jean-Christophe