| Título | Overexplain |
| Agencia | BBDO New York |
| Campaña | Overexplain |
| Anunciante | Mars, Inc. |
| Marca | Snickers Almond |
| Fecha de primera difusión/publicación | 2018 / 4 |
| Sector Empresarial | Barras rellenas y chocolatinas |
| Sinopsis | This film is crafted specifically for viewing within social media feeds (Facebook and Instagram) that present video in a default setting with the sound turned OFF.;Brief Explanation;In this film we see a character introduce the SNICKERS ALMOND bar and continue to provide unnecessary explanation for 90 seconds, in one uninterrupted, stream-of-consciousness monologue. Meanwhile, a series of subtitles tells viewers NOT to listen to our hero, because he’s hungry and he’s just rambling about almonds. At the end, we see the title “You OVEREXPLAIN when you’re hungry” which plays off SNICKERS brand positioning and the simplicity of SNICKERS ALMOND. |
| Medio | Redes Sociales |
| Duración | |
| Group Planning Director | Annemarie Norris |
| Planning Director | Christina Stoddard |
| Senior Communications Planner | Sean Stogner |
| Worldwide Chief Creative Officer | David Lubars |
| Responsable de la creación | Greg Hahn |
| Director ejecutivo de creación | Peter Kain |
| Director ejecutivo de creación | Gianfranco Arena |
| Productor ejecutivo agencia | Anthony Curti |
| Director de fotografía | Marc Laliberte Else |
| Montaje | Arcade Edit |
| Colorization | Company 3 |
| Mixer | Keith Reynaud |
| Music Prod Company | Heard City |
| Group Executive Producer | Amy Wertheimer |
| Agency Account Team | Kirsten Flanik |
| Agency Account Team | Susannah Keller |
| Agency Account Team | Lisa Piliguian |
| Agency Account Team | Tani Corbacho |
| Agency Account Team | Aparna Joshi |
| Agency Account Team | Blake Maraoui |
| Montador | Dave Anderson |
| Responsable de conceptos / redactor | Larissa Magera |
| Director artístico | Tanner Thompson |
| Director creativo | Scott Mahoney |
| Director creativo | Dan Oliva |
| Realizador | Steve Miller |
| Productor | Carla Tate |
| Productor | Fanny Cruz |
| Productor ejecutivo | David Rolfe |
| Productor ejecutivo | Gregg Carlesimo |
| Productor ejecutivo | Frank Scherma |
| Productor ejecutivo | Cathy Dunn |
| Productora | Radical Media |
| Artista digital | Tristen Wake |
| Artista digital | Tim Masick |
| Director de fotografía | Eric Schmidt |
Más creaciones
VER TODOMuseum-Worthy
- MARCA:
- AICP Awards 2024
- AGENCIA:
- BBDO New York
Unfiltered
- MARCA:
- Snickers
- AGENCIA:
- BBDO New York
Buried
- MARCA:
- Snickers
- AGENCIA:
- BBDO New York
PTO
- MARCA:
- Snickers
- AGENCIA:
- BBDO New York
Stanimal
- MARCA:
- Snickers Peanut Brownie
- AGENCIA:
- BBDO New York
First Visitors
- MARCA:
- Snickers
- AGENCIA:
- BBDO New York
Fix The World
- MARCA:
- Snickers
- AGENCIA:
- AMVBBDO / BBDO / MJZ
#SnickersFixtheWorld
- MARCA:
- Snickers
- AGENCIA:
- BBDO New York
Heist
- MARCA:
- Snickers
- AGENCIA:
- BBDO New York