| Título | See My Pain |
| Brief | Leading painkiller brand Nurofen has taken up the challenge of addressing the ‘Gender Pain Gap’—an issue deeply ingrained in healthcare systems where women's pain is often ignored or dismissed. By making equity a central pillar of their business, Nurofen aims to raise awareness and initiate significant changes at both organisational and societal levels. Through extensive research and collaboration with healthcare organisations, Nurofen has developed a transformative platform, titled "See My Pain," to draw attention to the disparities women face in pain experiences and help ensure lasting changes to this systemic problem.Launched with the world’s first ‘Gender Pain Gap Index Report’ and hard-hitting consumer comms, featuring a fake product range that highlighted women’s pain dismissals, the issue of women’s pain was made visible to all. Further initiatives comprise partnerships with leading pharmacy chains; healthcare practitioner education; numerous industry-first commitments, including pioneering gender balanced clinical trials & female-focused research grants.https://www.nurofen.co.uk/see-my-pain/ |
| Agencia |
McCann London
|
| Campaña |
See my pain
|
| Anunciante |
Reckitt
|
| Marca |
Nurofen
|
| Fecha de primera difusión/publicación |
2022 / 11
|
| Sector Empresarial | Salud y productos farmacéuticos
|
| Sinopsis | Leading painkiller brand Nurofen has taken up the challenge of addressing the ‘Gender Pain Gap’—an issue deeply ingrained in healthcare systems where women's pain is often ignored or dismissed. By making equity a central pillar of their business, Nurofen aims to raise awareness and initiate significant changes at both organisational and societal levels. Through extensive research and collaboration with healthcare organisations, Nurofen has developed a transformative platform, titled "See My Pain," to draw attention to the disparities women face in pain experiences and help ensure lasting changes to this systemic problem.Launched with the world’s first ‘Gender Pain Gap Index Report’ and hard-hitting consumer comms, featuring a fake product range that highlighted women’s pain dismissals, the issue of women’s pain was made visible to all. Further initiatives comprise partnerships with leading pharmacy chains; healthcare practitioner education; numerous industry-first commitments, including pioneering gender balanced clinical trials & female-focused research grants.https://www.nurofen.co.uk/see-my-pain/ |
| Problema | Nurofen is a leading painkiller brand |
| Medio |
Case Study
|
| Global Executive Creative Director |
John Mescall
|
| Responsable de la creación |
Rob Doubal
|
| Responsable de la creación |
Laurence Thomson
|
| Director creativo |
Ruth Boulter
|
| Director creativo |
William Cottam
|
| Director creativo |
James Crosby
|
| Planning Director |
Rebecca Priest
|
| Global Brand Lead |
Katie Edwards
|
| Business Director |
Georgie Rechner
|
| Business Director |
Morgan Lafferty
|
| Project Director |
Freya Thompson
|
| Head of Design |
Lisa Carrana
|
| Design Director |
Jason Smith
|
| Productor |
Bebe Kiffin
|
| Global Chief Creative Officer |
George Bryant
|
| EVP |
Reputation
|
| Realizador |
Reputation
|
| Realizador |
GCI Health
|
| Senior Manager |
GCI Health
|
| Senior Manager |
Alex Martin
|
| Manager |
GCI Health
|
| Director ejecutivo de creación |
Guy Swimer
|
| Managing Director |
Alex Frew
|
| Director creativo |
Eduardo Boldrini
|
| Planning Director |
Lee Menzies-Pierson
|
| Planning Director |
Katie Pearson
|
| Senior Creative |
Gavin Tormey
|
| Senior Creative |
Lucas Guratti
|
| Design Director |
Anthony Boulton
|
| Strategist |
Helen Moyes
|
| Responsable de cuentas de agencia |
Charlotte Forestier
|
| Realizador |
Siri Bunford
|
| Productor |
Matthew Brown
|
| Director de producción |
Cat Irving
|
| Director de fotografía |
Jim Joliffe
|
| Postproducción |
Framestore London
|
| Colorista |
Matthieu Toullet
|
| Flame Artist |
Darran Nicholson
|
| Flame Artist |
Paul O'Brien
|
| Productor |
Sharma Lewis
|
| Producción musical |
Machine Sound
|