Sleyman Khodor
Executive Creative Director at Lew'Lara\TBWA
São Paulo, Brasil
TítuloThe Barbecue Bible
Agencia
Campaña The Bible of Barbecue
Anunciante Tramontina
Marca Tramontina
Fecha de primera difusión/publicación 2016
Sector Empresarial Vajilla, cubertería, utensilios de cocina
Sinopsis Barbecue is a Brazilian passion, and Tramontina is the leader brand of kitchen supplies in Brazil. It has the most complete line of barbecue accessories. But the brand needed to prove just how seriously they took barbecuing in order to gain the respect and loyalty of their most important clients: barbecue restaurant owners. We developed a limited edition book: "The Bible of BBQ". This book shows Tramontina's vision of how to make a perfect barbecue. Literally. Each page of the book was made to be used in a real barbecue. For instance: a page that you can actually use to sharpen your knife; a page (made entirely of salt) to salt your meat, a page printed on coal and a inflammable page to start the fire. 
Medio Interactivo
Duración
Director creativo
Supervisor de arte
Director creativo
Foto / Ilustración
Director de fotografía
Responsable de conceptos / redactor
Producción de sonido
Responsable de conceptos / redactor
Responsable de la creación
Responsable de conceptos / redactor
Director artístico
Illustration
Responsable de conceptos / redactor
Realizador
MOTION DESIGN
MOTION DESIGN
Productora
Illustration

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