Título | The Barbecue Bible |
Agencia | J. Walter Thompson Brazil |
Campaña | The Bible of Barbecue |
Anunciante | Tramontina |
Marca | Tramontina |
Fecha de primera difusión/publicación | 2016 |
Sector Empresarial | Vajilla, cubertería, utensilios de cocina |
Sinopsis | Barbecue is a Brazilian passion, and Tramontina is the leader brand of kitchen supplies in Brazil. It has the most complete line of barbecue accessories. But the brand needed to prove just how seriously they took barbecuing in order to gain the respect and loyalty of their most important clients: barbecue restaurant owners. We developed a limited edition book: "The Bible of BBQ". This book shows Tramontina's vision of how to make a perfect barbecue. Literally. Each page of the book was made to be used in a real barbecue. For instance: a page that you can actually use to sharpen your knife; a page (made entirely of salt) to salt your meat, a page printed on coal and a inflammable page to start the fire. |
Medio | Interactivo |
Duración | |
Director creativo | Erick Rosa |
Supervisor de arte | Fabio Simoes |
Director creativo | Diego Wortmann |
Foto / Ilustración | Gito Fernandez |
Director de fotografía | Raul Krebs |
Responsable de conceptos / redactor | Sleyman Khodor |
Producción de sonido | Antfood |
Responsable de conceptos / redactor | Patrick Matzenbacher |
Responsable de la creación | Ricardo John |
Responsable de conceptos / redactor | Lucas Tristão |
Director artístico | Lucas Reis |
Illustration | Lucas Reis |
Responsable de conceptos / redactor | Fernando Duarte |
Realizador | Gustavo Gripe |
MOTION DESIGN | Guilherme Krolow |
MOTION DESIGN | Filipe Birck |
Productora | Santa Transmedia |
Illustration | Estúdio Olho Bala |