Weekday - "Be carefree, not careless"

6873

This ad is part of the ACT Responsible Collection

Marca: Weekday
País: Suecia

Anunciante: Weekday & RFSU

Título	Be carefree, not careless
Campaña	WEEKDAYxRFSU - BE CAREFREE, NOT CARELESS
Anunciante	Weekday & RFSU
Marca	Weekday
Fecha de primera difusión/publicación	2014 / 10
Sector Empresarial	Contraceptivos, preservativos y tests de embarazo
Lema	WEEKDAYxRFSU - BE CAREFREE, NOT CARELESS
Sinopsis	Keep WEEKDAY x RFSU condoms in your 5th pocket and be carefree, not careless. Weekday and RFSU want to encourage a positive attitude towards buying, carrying and using condoms. Music by Mapei. For more information visit: weekday.com/5thpocket and rfsu.se/5thpocket Instagram: @weekday_stores and @rfsu #WEEKDAYxRFSU #5thpocket Extra thanks to Christian Larson (STANDART) and Mapei. CREDITS: Production company: STANDARTExecutive Producer: Pål Åsberg Director/editor: Christian Larson Producer: Dea Saracevic DoP: Erik Sohlström 1:st assistant camera: Astrid Junker 2:nd assistant camera: Sara Sivesson 1:st AD: Anders Habenicht DIT: Max Thedeby Stylist: Elsa Fischer Stylist assistant: Selam Fezzahayie Make up: Sanna Riley Set Design: Johan Broomé Props Master: Christer Jonsson Gaffer: Nisse Virgin Best boy: Mike Wahlberg 2:nd Electrician: Anton Sjöberg Sound: George Hagstrand Production coordinator: Simon Wallin Production assistant: Molly Bergström Music: Mapei - Don’t Wait Post-production: Chimney Camera and other technique: Ljud&Bild Media WEEKDAY Project leader: Ingrid Lundberg Production leader: Anna Morne Art director: Jacob Huurinainen Script: Hanna Belander (freelance) Graphic designer: Sarah Van der Bijl Copywriter: Sarah Long Production for movie: Anna Wallin RFSU Strategic collaborations & fundraising: Krister Nyman Sexuality educater: Pelle Ullholm Thank you: All participants Emma Backman Felicia Thisell Helena de Brun André Brink Joakim Högström Lasse, Berny och Cambike Under Bron Polisen i Stockholm Malmgårdsvägen Fredrikshovs Gymnasium Hälsans hus Berras biluthyrning Södermalm
Medio	Web Film
Duración	120 seconds
Banda Sonora	MAPEI
Más información	www.weekday.com/5thpocket
Productor ejecutivo	Pal Asberg
Productor	Dea Saracevic
Realizador	Christian Larson
Director de fotografía	Erik Sohlström
Decorador	Johan Broomé
Responsable de vestuario / estilista	Elsa Fischer
Música	Mapei
Director de proyectos	Ingrid Lundberg
Director de producción	Anna Morne
Director artístico	Jacob Huurinainen
Script	Hanna Belander
Responsable de la producción	Anna Wallin
Postproducción	Chimney Pot