| Título | Power Of a Coin |
| Agencia | Accenture Song (formerly Kolle Rebbe) |
| Campaña | Power Of a Coin |
| Anunciante | Bischöfliches Hilfswerk Misereor |
| Marca | Misereor |
| Fecha de primera difusión/publicación | 2012 / 1 |
| Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
| Sinopsis | "The Power Of A Coin" -- a billboard that has been redesigned to be an interactive donation box. When 2 euros are donated directly on the billboard, the various MISEREOR aid projects visually come to life. A built-in camera takes a photo of the donor, which he can post on Facebook and then share information about the promotion. This enabled MISEREOR to start up a dialogue with people online too. |
| Medio | Case Study |
| Director artístico | Matthias Grotter |
| Ejecutivo de cuentas | Jan Kowalsky |
| Director creativo | Rolf Leger |
| Director artístico | Felix Schulz |
| Responsable de conceptos / redactor | Sascha Petersen |
| Creative Director Online | Matthias Erb |
| Director de producción | Thomas Beecken |
| Illustrator | Bomboland |
| Interactive Development | Tom Schallberger |
| Ejecutivo de cuentas | Jessica Gustafsson |
| Ejecutivo de cuentas | Guido Block |
| Web Developer | Wadim Filippov |
| Comprador de arte | Emanuel Mugrauer |
| Comprador de arte | Katja Sluyter |
| Montador | Monika Hütter |