Título | This Year, There's Only One Game |
Agencia | Republik Communications Ltd. |
Campaña | This year, everyone’s playing one game |
Anunciante | Microsoft |
Marca | XBox 360 |
Posted | Agosto 2011 |
Producto | Rugby World Cup 2011 |
Sector Empresarial | Consolas de videojuegos |
Lema | This year, everyone’s playing one game. |
Filosofía | The new spot shows that there is only one game the two nations are living, breathing and playing this year. To demonstrate just how addictive the gameplay is, the ad features dedicated sportsmen and women who can’t help but play rugby when another ball is in play. |
Medio | Televisión y Cine |
Director creativo | Andrew Sims |
Responsable de conceptos / redactor | Duncan Blair |
Director de cuentas | Paul McNamara |
Director de cuentas | Megan Sanders |
Responsable de cuentas de agencia | Emma Munro |
Productor ejecutivo | Declan Cahill |
Productora | Automatic Films |