Lucinda Peniston-Baines

Lucinda Peniston-Baines

Managing Partner at Observatory International
London, Reino Unido

Sumario

Lucinda has worked extensively across the Search and Selection, Roster Management, Relationship and Fee/ Contractual disciplines since 2002, and co-founded The Observatory International in 2006.


She has accrued a bank of both domestic and international client experience in that time having advised Ferrero, KFC (Yum! Restaurants), Network Rail, Shop Direct Group, Matalan and Land Securities - and others - on their Agency Search and Management needs.


She graduated in the early 90s with an honours degree and worked agency-side in account management.


Roles have encompassed classic above-the-line and integrated experience, as well as a foray into brand consultancy. She has headed account teams for Grey and HHCL, and worked on brands spanning numerous market sectors.


Lucinda also chairs the Management Consultancy Association's (MCA) International Policy Working Group. 

Positions

Managing Partner

Talentos Similares

Duncan Wood
Managing Partner
Ingenuity
Marie-Louise Knoop
Managing Partner
AGENCY SCAN
Will Hamilton
Managing Partner
Hamilton Associates International
Jude Bridge
Managing Partner
Oystercatchers
Tony Spong
Managing Partner
AAR
Gill Huber
Managing Partner
Oystercatchers
John Sealey
Regional Managing Partner, Germany
Observatory International
Christian Niemeyer
Partner and Managing Director
Francis Drake

Crea tu Perfil Público and become a member of AdForum

Get Started