| Título | Peace Talks |
| Agencia | Advico Y&R Zürich |
| Campaña | The Insight Story |
| Anunciante | SonntagsZeitung |
| Marca | SonntagsZeitung |
| Posted | Noviembre 2011 |
| Sector Empresarial | Periódicos, revistas, libros |
| Sinopsis | This is visualized through the Babushka-principle: beginning with a superficial topic, layer by layer the figures uncover a deeper insight to themes such as the mideastern peace-talks: hidden inside Benjamin Netanyahu and Mahmoud Abbas are two snotty kids that just won’t stop fighting. |
| Problema | Information today is often one-dimensional and superficial. It’s different in the “SonntagsZeitung”. The Sonntagszeitung is getting to the core of things and reveals a much more complex picture. |
| Medio | Televisión y Cine |
| Productora | Markenfilm Berlin GmbH |
| Director creativo | Martin Stulz |
| Responsable de conceptos / redactor | Martin Stulz |
| Director creativo | Dominik Oberwiler |
| Responsable de conceptos / redactor | Martin Stulz |
| Director artístico | Lukas Wietlisbach |
| Responsable de la creación | Markus Gut |
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