Tarjeta Naranja - "Candies"

BBDO Argentina

BBDO Argentina Buenos Aires, Argentina

6226

Título	Candies
Agencia	BBDO Argentina
Campaña	Candies
Anunciante	Tarjeta Naranja
Marca	Tarjeta Naranja
Fecha de primera difusión/publicación	2015 / 7
Sector Empresarial	Tarjetas de crédito
Sinopsis	Tarjeta Naranja is the #1 credit card company in Argentina (above VISA and Mastercard). Their philosophy and business vision is quite particular, they put human relationship above everything, refer to their clients as "friends" and define themselves as "politically incorrect". Many years ago they decided to give candies to their customers in their offices around the country, and now they became the biggest buyer of candies in the country with 46 millions of candies a year. That fact took BBDO Argentina to make this branded content film that will be shown in cinemas and online this week. We also developed an online game and it will be on an App in a few days. It's the story of a very special character in Tarjeta Naranja: the "candy account manager". It took more than 8 months to develop the script, the characters and have the final video.
Medio	Branded Content
Duración	477 seconds
Más información	www.tarjetanaranja.com
Director ejecutivo de creación	Ramiro Rodriguez Cohen
Director ejecutivo de creación	Rodrigo Grau
Director creativo	Gabriel Huici
Director artístico	Bruno Barbosa
Responsable de conceptos / redactor	Patricio Kodalle
Responsable de conceptos / redactor	Andrés Aguilar
Productora	Post Reino Buenos Aires