Duolingo - "Museum of Wonky English"

UltraSuperNew

UltraSuperNew Tokyo, Japón

Premios

761

Marca: Duolingo
País: Japón

Anunciante: Duolingo

Título	Museum of Wonky English
Agencia	UltraSuperNew
Campaña	Museum of Wonky English
Anunciante	Duolingo
Marca	Duolingo
Posted	Agosto 2023
Sector Empresarial	Otros servicios en línea
Sinopsis	Learning a foreign language is not easy, which is why Duolingo has always celebrated its learners' mistakes as valuable stepping stones to acquiring knowledge. In an effort to create brand awareness, the language learning app today launches the 'Museum of Wonky English' (MOWE), the first institution in Japan to shed light on the art of mistranslations. Created by independent creative agency UltraSuperNew Tokyo, the museum is located at the UltraSuperNew Gallery in Harajuku Tokyo, and is free for anyone wanting to be blown away by sixteen of the best examples of wonky English found all over Japan. The selected pieces display English mistranslations that have given mundane phrases new, surprising meanings. The hope is that when visitors look at the signs, menus, clothes, and other objects exhibited in the museum—objects that can make them chuckle, gasp, think, and reflect—they will notice there's more depth to wonky English than they initially thought and become more emboldened to learn a foreign language. Supporting the campaign is a hero film that invites people to visit the museum and participate in a social activation to share the humorous and interesting mistranslations they come across in daily life on Duolingo's Twitter channel: @duolingo_japan. The best submissions will be exhibited in the museum next to the rest of the masterpieces, and those who sent them will be rewarded with a free month of Super Duolingo. The Museum of Wonky English is at the UltraSuperNew Gallery, Harajuku, Tokyo, and is open 11am to 7pm everyday from November 29th to December 7th, 2022.
Medio	Case Study
Duración	97 seconds
Country Manager	Sho Mizutani
VP of Marketing	Manu Orssaud
Director of Regional Marketing	Haina Xiang
Director creativo	James Kuczynski
Director of social media & Influencer	Katherine Chan
Group Account Director	Yumi Esposito-Pueblo
Director del grupo de creación	Francois Claverie
Director creativo adjunto	Andrés Aguilar
Director creativo adjunto	Oguzcan Kaganoguzbeyoglu
Responsable de conceptos / redactor	Nobuaki Nogamato
Director artístico	Sayu Fujii
Designer/animator	Belle Sim
Strategist	Isobel Walker
Productor	Alex Watanabe
Content Planner	Kazuki Chito
UI/UX Designer	Yerai Zamorano
Coordinator	Alex Schmidt
Contributor	Jinshi Itomi
Contributor	Dion Vancuyl
Contributor	Haruna Akashi