Título | Iceberg 1 |
Agencia | DDB Berlin |
Campaña | Icebergs |
Anunciante | Bosch |
Marca | Bosch |
Posted | Noviembre 2012 |
Producto | NoFrost Technologie |
Sector Empresarial | Grande electrodoméstico |
Sinopsis | A simple yet convincing thought: If you have icebergs in your fridge they are missing somewhere else. Because wasted energy raises our output of carbon dioxide, which raises the temperature and causes the icebergs to melt. To dramatize this fact, we photographed frozen freezer compartments in a documentary look to make them appear like arctic landscapes. |
Medio | Prensa y publicaciones |
Fotógrafo | Szymon Plewa |
Director creativo | Daniel Bödeker |
Director creativo | Bastian Meneses von Arnim |
Responsable de conceptos / redactor | Daniel Bödeker |
Responsable de conceptos / redactor | Mario Loncar |
Director artístico | Mario Loncar |