Rotthammer - "Fireman"

Y&R Santiago

Y&R Santiago Santiago, Chile

6752

Título	Fireman
Agencia	Y&R Santiago
Campaña	Man´s Beer
Anunciante	Rotthammer
Marca	Rotthammer
Posted	Febrero 2014
Sector Empresarial	Cervezas, sidras, cervezas ligeras
Lema	More women heroes. More men drinking beer
Sinopsis	Beer
Filosofía	Astronaut ROTTHAMMER: Our product is a beer for men. The product motto is “Cheers to feminism”, the brand spirit is that the more times women get to do man things, the more chances man have to spend time drinking Rotthammer.The campaign tagline is “More women (doing man things), more man drinking beer”. The campaign is about humor. It tries to be funny and to pull a “ha!”.
Medio	Prensa y publicaciones
Director creativo	Alvaro Becker
Director creativo	Francisco Cavada
Director creativo	Emerson Navarrete
Director creativo	Fabrizio Baracco
Responsable de conceptos / redactor	Samer Zeidan
Responsable de conceptos / redactor	Ricardo Fontecilla
Director artístico	Andres Echeverria
Director artístico	German Quiroz
Director artístico	Diego Riveros
Director artístico	Johan Hotz
Fotógrafo	Ale Burset
Illustrator	Gonzalo Arévalo
Illustrator	Silvana Mercado