Shorashim - "Freezing Apes - NFTs with a Conscience”"

Leo Burnett Israel

Leo Burnett Israel Bnei Brak, Israel

1821

Marca: Shorashim
País: Israel

Anunciante: Shorashim Group

Título	Freezing Apes - NFTs with a Conscience”
Agencia	Leo Burnett Israel
Campaña	Freezing Apes
Anunciante	Shorashim Group
Marca	Shorashim
Fecha de primera difusión/publicación	2022 / 1
Sector Empresarial	Organizaciones políticas, religiosas y profesionales
Filosofía	If you’ve been reading industry news then you will be familiar with the monkeys NFT craze. The Bored Ape Yacht Club, Mutant Ape Yacht Club, a jungle of monkeys that cost tens of thousands of dollars and sometimes even hundreds! And while people are pouring millions of dollars on monkeys, there are thousands of senior citizens sitting at home in the cold because they simply don’t have the money to pay for their electricity bill! So the Shorashim Group (a nonprofit organization devoted to building long-lasting bridges between Israeli and North American Jews) launched the project: “Freezing Apes” - a series of paintings of monkey that can be "bought". While these paintings are not exactly NFTs and will not make their buyers a 300 percent return per week, they will generate one big return per soul, as all the money will be donated and put forward to paying Israeli elderly people’s electricity bills. And the monkeys? Download whichever one you like on our website.
Medio	Interactivo
Duración	28 seconds
Chief Executive Officer (CEO)	Imi Eiron
Creative Vice President	Ami Alush
Director creativo	Oren Ben Naim
Responsable de conceptos / redactor	Achiya Darshan
Director artístico	Yael Yaakov
Director artístico	Nitzan Amir
Studio Manager	Sagi Valenstain
Studio Team	Elad Ziv
Studio Team	Yossi Amit
Studio Team	Sharon Aluk
Studio Team	Lior Shmueli
Jefe de cuentas	Ziv Abuhasira
Ejecutivo de cuentas	Bella Batikyan
Media Manager	Asaf Mamon
Marcom Director	Eva Hasson
Productora	Green Productions
Productor de la agencia	Menny Zarhia
Traffic Manager	Danielle Barzilay