Samsung - "Way Out"

Leo Burnett Israel

Leo Burnett Israel Bnei Brak, Israel

1604

Marca: Samsung
País: Israel

Anunciante: Samsung

Título	Way Out
Agencia	Leo Burnett Israel
Campaña	Way Out
Anunciante	Samsung
Marca	Samsung
Fecha de primera difusión/publicación	2022 / 3
Sector Empresarial	Electrónica doméstica y audiovisual
Filosofía	Samsung and Great Guns director Tal Zagreba continue their collaboration with a punchy new campaign, ‘Way Out’. Aimed at Gen Z, the film showcases Samsung’s ecosystem range - launching the teens through a portal of escapism and self-expression. Set to the track of ‘No Way Out’ by Escapism, the spot from Leo Burnett Israel features a series of vignettes exploring Gen Z life. As teens hunt hungrily through a supermarket, experience first loves, and wreak havoc at a party, Samsung’s ecosystem products are integrated into each situation seamlessly, highlighting their racing heartbeats, showing them the way to their next rave, and letting them share intimate moments through music - or get lost in a world of their own. The common thread through it all is a palpable atmosphere of youthful energy, uninhibited and uncompromising. In approaching Great Guns’ Tal Zagreba, Samsung knew they wanted to appeal to Gen Z but allowed the director free reign to take it in the direction he wanted. Opting to convey a feeling rather than overtly selling a product, Tal decided to craft an authentic depiction of the target market without flattery or exaggeration, capturing on film the impulsive essence of the new youth as dark, passionate individuals. As they make their core memories, Samsung’s products are there all along, fitting comfortably by their side and enhancing the experience. In terms of camera work and aesthetics, the film aims to show the world through the characters’ eyes - not to judge, but to simply experience. To do so, Tal combined retro, grainy footage with a chaotic, boundless camera, staying as close as possible to the visual language the protagonists themselves would use. Carrying this authentic approach forward to the casting process, Tal sought actors that truly reflected the characters they would represent. Enlisting electric, mysterious, carefree individuals, Tal’s deepest intention was to create intimacy between them and the camera by getting to know them as people first. The result had the actors feeling confident to utilise the film as a platform to express themselves and the essence of a generation, without filters or censorship.
Medio	Interactivo
Duración	56 seconds
Mercado	Reino Unido
Banda Sonora	“No Way Out” by “Escapism”
Productora	Great Guns
Head of Marketing	Ronen Salem
Marketing Manager	Zach Ben-Ari
Chief Executive Officer (CEO)	Imi Eiron
Responsable de la creación	Ami Alush
Director creativo	Oren Ben Naim
Miembro del equipo creativo	Dror El-Al
Miembro del equipo creativo	Olga Vorobieva
Productor de la agencia	Menny Zarhia
Jefe de cuentas	Shiran Feldman
Jefe de cuentas	Tom Eshel
Responsable de cuentas de agencia	Noam Cohen
Marcom Director	Eva Hasson
Productora	Gigi Productions
Realizador	Tal Zagreba
Productor ejecutivo	Gigi
Productor	Tzuri Kedem
Director de fotografía	Roman Linetsky
Gaffer	Lee Klein
Jefe de decorados	Adam Gazala
Responsable de vestuario / estilista	Noa Nozik
Grip	Moshe Bukman
Offline Editor	Shahar Beeri
Online Studio	V01 STUDIO
Post-production Producer	Amit Grant
VFX Supervisor / VFX Artist	Yoni Shahar Ben Artzi
VFX Artist	Amit Bensangi
Colorista	Imri Agmon
Music Producer	Daniel Shemer
Mix & Mastering	Daniel Anglister
Assistant Editor	Omer Leshem