| Título | Flood |
| Agencia |
Y&R Dubai
|
| Campaña |
Heroes Wanted
|
| Anunciante |
Red Cross
|
| Marca |
Red Cross Lebanon
|
| Fecha de primera difusión/publicación |
2012 / 2
|
| Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado
|
| Lema | Redcross.org.lb/volunteer |
| Sinopsis | To encourage young people to volunteer for the Red Cross, we created a hand torn poster with two red tapes forming the iconic Red Cross. Patching up the otherwise separated pieces of a rescue mission picture — one featuring the victim and the other, a group of Red Cross personnel — to bring together despair and hope. |
| Problema | Volunteer numbers are always low and we wanted to get more people to sign up. |
| Resultado | Placed at universities, the posters targeted youngsters whose new year’s resolution was to volunteer for a charity organisation. The campaign resulted in a 20% surge in online registrations, increasing the number of the Lebanese Red Cross volunteers to 4,231. The drop out rate for when they were called for medical and rescue-mission training was 40%. |
| Medio |
Cartel
|
| Retocador |
Gitten Tom
|
| Productor de la agencia |
Leng Panganiban
|
| Responsable de la producción |
Amin Soltani
|
| Director artístico |
Sajesh Pudussery
|
| Responsable de conceptos / redactor |
William Mathovani
|
| Director creativo |
Kalpesh Patankar
|
| Responsable de la creación |
Shahir Zag
|
