| Título | Unlimited |
| Agencia | Team Sprint |
| Campaña | Unlimited |
| Anunciante | Sprint Nextel Corporation |
| Marca | Sprint |
| Fecha de primera difusión/publicación | 2012 / 3 |
| Sector Empresarial | Telefonía móvil y buscapersonas |
| Lema | Unlimited |
| Sinopsis | Team Sprint – comprised of Digitas and Leo Burnett – released its first spot in Sprint’s “Unlimited” campaign. “Durant” – the first spot in the series – is centered around data dilemmas. Specifically, with most mobile phone plans, when a person gets close of the end of the month or approaches their limit, they are faced with a tough choice: is a data download worth it? The spot, with NBA star forward Kevin Durant highlights tough questions people ask themselves if they don’t have an unlimited plan. In the spot, Durant’s signature move was pitted against a mobile game “Doodle Jump.” For those without an unlimited data plan, “Doodle Jump” prevailed over Durant’s game-winning shot. |
| Medio | Televisión |
| Mercado | Estados Unidos |
| Efectos especiales | Mass Market |
| Foto / Ilustración | Brian Newman |
| Montador | Matthew Wood |
| Montaje | The Whitehouse London |
| Realizador | Randy Krallman |
| Productora | Smuggler |
| Contribuciones agencia | Melissa Wolf |
| Contribuciones agencia | Vanessa Mackey |
| Productor | Bryan Litman |
| Productor ejecutivo | Chris Rossiter |
| Director creativo | Mark Moll |
| Director creativo | Kevin Drew Davis |
| Director creativo | Michael Boychuk |
| Responsable de la creación | Susan Credle |
| Agency | Leo Burnett Chicago |
| Agency | DigitasLBi |