Título | Mice |
Agencia | Curiosity Advertising |
Campaña | Airheads Big Bar |
Anunciante | Curiosity Advertising |
Marca | Airheads |
Fecha de primera difusión/publicación | 2012 / 3 |
Sector Empresarial | Barras rellenas y chocolatinas |
Lema | Three Varieties. Two Flavors. One Big Bar. |
Sinopsis | When the cat’s away, the mice will…steal your candy. Two small-time thieves bite off more than they can chew with the new Airheads Big Bar. |
Filosofía | The irresistable Airheads Big Bar is too big for these two ambitious mice. |
Problema | Create a humorous spot that appeals to the brand's traditional younger audience, as well as a slightly older target. |
Medio | Televisión |
Empresa de creación sonora | Sonic Arts |
Productor de la agencia | Cindy Bashore |
Ejecutivo de cuentas | Nakita Blogett |
Director de cuentas | Angie Fischer |
Realizador | Craig Brownrigg |
Director artístico | Alli Davis |
Responsable de conceptos / redactor | Warren Bates |
Director creativo adjunto | Rick Neltner |
Director creativo adjunto | JP Kinerk |
Director creativo | Ried Cartwright |
Responsable de la creación | Matt Fischer |