Cheryl Huckabay

Although Cheryl’s business card says “Brand Media/Managing Group Head,” it could just as easily say “Cartographer.” We equate developing sound media strategy to creating a map. She navigates through data, channels and complex audience profiles in the most effective and efficient way possible. Making your way through the dark, shifting corners of the ever-evolving media landscape is only as promising an endeavor as your map. And Cheryl’s maps, include integrated planning of both online and offline, are as detailed and exquisite as any in the business.
As a member of the first generation to grow up on the Internet, Cheryl speaks digital as a first language. She’s effortlessly fluent in technology, SEM, programmatic, DSPs, social media, and advanced measurement, talking 0’s and 1’s with the best. But she also recognizes that digital media is just one aspect of an integrated communication strategy. She is just as knowledgeable on all things offline and the impact digital has on those channels. Better yet, she recognizes that paid media is just a conversation starter. Finding ways to further the conversation in earned and owned media is critical to a campaign’s success.
After graduation from the University of Texas with a BS degree in communications (specializing in advertising media), Cheryl joined The Richards Group. Since 2001, she has quickly amassed an enviable variety of account experiences and leads our efforts on The Salvation Army, Biltmore, MD Anderson Cancer Center, Patron Tequila, Amstel Light, Corona Beer, and Zephyr Gin to name a few.
While her responsibilities are large, she manages to find enough time to make it down to Austin for all the home football games, which is, according to Google Maps, a quick 402-mile round-trip drive.