| Título | GIF Card Artist |
| Agencia | VMLY&R Kansas City |
| Campaña | Caution Channel |
| Anunciante | NAPA AUTO PARTS |
| Marca | NAPA AUTO PARTS |
| Fecha de primera difusión/publicación | 2018 / 3 |
| Sector Empresarial | Automotor |
| Lema | Caution Channel: Giving fans a reason to love racing’s most hated moments |
| Sinopsis | When yellow flags go up, racing stops and fans become disinterested. NASCAR fans jump to Twitter during boring yellow flag periods since their drivers aren’t actually driving. So, to help them reclaim more racing action, we created the Caution Channel. Each time the universally loathed yellow flags were raised at select events, we pushed out promoted Caution Channel posts with more racing content that fans love straight to their phones. |
| Medio | Redes Sociales |
| Duración | |
| Global Chief Creative Officer | Debbi Vandeven |
| Responsable de la creación | John Godsey |
| Director ejecutivo de creación | Aaron Evanson |
| Director del grupo de creación | Derek Anderson |
| Director artístico | Matt McNary |
| Director creativo adjunto | Austin Ridling |
| Responsable de conceptos / redactor | Patrick Farrell |
| Director creativo adjunto | Jonathan Vigliaturo |
| Planificador de cuentas | Mikalah Morris |
| Productora | Liquid 9 |
| Montaje | Liquid 9 |
| Realizador | Frankie Oviedo |
| Montador | Patrick Morgan |
| Montador | Julia Hamilton |
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