BRING THEM BACK is a campaign for Child Focus in which we recall the Coins of Hope. Every part of the campaign demanded a direct response from the target audience: bring back the Coins of Hope or make another donation. We did this with specific ideas for different media. Like reposting the influencers who helped us launch the Coins of Hope in 2016, retweeting politicians from 2016, directly addressing collectors to bring the Coins back, etc. Obviously, every coin or amount helps us to bring missing children back. And the response was great: We received 110,000 euros more in donations from the public, supplemented by an additional 500,000 euros in support from corporations such as the National Lottery. Furthermore, Hilde Crevits, Flemish Minister of Welfare, Public Health and Family, and Marie-Colline Leroy, State Secretary of Equal Chances, are advocating for permanent government funding, bringing this crucial issue to the forefront of the political agenda. The recall of the Coins of Hope was executed in different media: Print, social video, in-store posters, digital posters, donation boxes, influencers, pr, digital. The campaign: In 2016, Child Focus created the Coins of Hope. 1 million coins of 2 euro with the face of a missing child, Liam Vandenbrande. The Coins were a symbol of hope for all missing children. The project received massive press attention. But now, almost 8 years later, there are more missing children than ever before. And Child Focus still gets no funding from the government. So, we needed to raise funds. How? We recalled the Coins of Hope. We did that in all possible media: a simple print ad recalling the Coins of Hope, social video, posters and donation boxes in stores, and on secondhand websites we asked collectors to bring them back. We asked influencers who launched the Coins in 2016 to repost their posts from 2016, with an updated message and we even targeted politicians who posted about the Coins of Hope in 2016, but this time we adapted our message: to not just bring back the coins of hope, but support Child Focus in a permanent way. Our campaign kicked off on 23 December 2023 with two print advertisements in premium weekend newspapers (De Standaard & La Libre). Additionally, through organic video posts on our social media channels, we reached 10,503 people on Instagram and garnered 35,363 impressions on Meta, X, and LinkedIn. We also conveyed our message via 250 outdoor posters displayed throughout Brussels over a two-week period. Moreover, for two weeks, visitors to The Mint & Vorst National facilities could view our video on digital mirrors in the restrooms. On secondhand websites, we encouraged collectors to return their coins of hope. Influencers who had joined our community in 2016 shared pictures of their coins of hope, accompanied by a call to action to return them. We even retweeted politicians' posts about the Coins of Hope from eight years ago. This time, we refined our message, urging not only the return of the coins of hope but also ongoing support for Child Focus. Furthermore, while shopping at Carrefour Market, customers may have been approached by students or ambassadors who engaged them in conversation and handed out fundraising cards. This method of communication was also implemented through door-to-door outreach in various Belgian cities. Finally, Child Focus's plea for structural funding from the government gained traction in the media, receiving coverage on national TV, radio, and in all major newspapers.