Carolina Rocha
Responsable de cuentas de agencia at .
São Paulo, Brasil
TítuloHelivery
Agencia
Campaña Forbes Helivery
Anunciante Forbes
Marca Forbes
PostedMay 2012
Sector Empresarial Periódicos, revistas, libros
Lema Why deliver at the bottom when our readers are at the top?
Sinopsis The launch of Forbes Brazil demanded something as prestigious as the publication and as exclusive as its readers. So we selected a handful of influential executives to deliver a special launch edition of Forbes Brazil. But instead of delivering the magazine the traditional way, we delivered each copy, one by one, by helicopter. 
Resultado Successfully  managed to cut through the clutter and deliver the magazine in a way that was impossible for any CEO to ignore. Helivery gave Forbes Brazil the credibility it needed to talk directly to its target audience. A launch that matched the Forbes brand perfectly.
Medio Case Study
Producción de sonido
Realizador
Productora
Director de publicidad
Jefe de cuentas
Director de cuentas
Productor
Director artístico
Responsable de conceptos / redactor
Director creativo
Director ejecutivo de creación
Director ejecutivo de creación
Director del grupo de creación

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