Título | Forest |
Agencia | Y&R Praha |
Campaña | Coleman Sleeping Bags |
Anunciante | Camping Gas |
Marca | Coleman |
Fecha de primera difusión/publicación | 2011 / 12 |
Sector Empresarial | Equipamiento deportivo y de ocio |
Sinopsis | This campaign for Coleman's line of sleeping bags, reinforces the product feature of enabling people to sleep anywhere, while it also communicates the main benefit, which is the high level of comfort due to unique features that will make your night sleep almost like sleeping at a hotel. |
Medio | Publicidad en revistas |
Responsable de la creación | Jaime Mandelbaum |
Director creativo | Jaime Mandelbaum |
Director creativo | Marco Antonio do Nascimento |
Director artístico | Atila Martins |
Responsable de conceptos / redactor | Martina Vesela |
Retocador | Furia |
Gráficos 3 D | Marek Motalik |