| Título | A World Without Electricity |
| Campaña | A World Without Electricity |
| Anunciante | Mitsubishi Motors of North America |
| Marca | Mitsubishi iMiEV |
| Fecha de primera difusión/publicación | 2010 / 1 |
| Sector Empresarial | Automotor |
| Sinopsis | Rival electric-car makers -- Nissan's Leaf and Renault's ZE -- are airing strikingly similar new commercials based on the idea that electricity is better than gas, illustrated by vignettes from everyday life showing a range of familiar electrical appliances awkwardly powered by gas. So far neither automaker's global agency ( TBWA Worldwide for Nissan and Publicis for Renault) is accusing the other of stealing its idea. That may have something to do with a spot created late last year in Germany for Mitsubishi's i-Miev electric car that imagined a world without electricity. The spot, shot by German production company Neue Super GbR, features vignettes from daily life, except the familiar electrical appliances shown are fueled by gas. In the very roughly cut German spot, which was apparently created on spec and may never have aired on TV or been approved by Mitsubishi, an old lady makes a cake while fumes pour out of the mixer, and a couple's bathroom becomes filled with exhaust as they use their gas-powered toothbrush and hairdryer. It continues with a camcorder at a child's birthday party, a dentist wielding a huge and scary drill, and a toy dog all emitting fumes. The endline: "Let's go electric." |
| Medio | Televisión y Cine |
| Duración | |
| Mercado | Alemania |
| Productora | NEUESUPER GmbH |
| Director creativo | Stephan Hilpert |
| Productor | Simon Amberger |
| Productor | Korbinian Dufter |
| Productor | Rafael Parente |
| Director de fotografía | Thomas Beckmann |