EA SPORTS™ FIFA14 - "Next-Gen Lionel Messi"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Países Bajos

26354

Marca: EA SPORTS™ FIFA14
País: Países Bajos

Anunciante: Electronic Arts Inc.

Título	Next-Gen Lionel Messi
Agencia	Wieden + Kennedy Amsterdam
Campaña	It Just Got Real
Anunciante	Electronic Arts Inc.
Marca	EA SPORTS™ FIFA14
Posted	Noviembre 2013
Sector Empresarial	Consolas de videojuegos
Sinopsis	This 'Messimorphosis' begins in an average looking lounge, but as our gamer picks up his controller an incredible transformation begins. His skin starts to give way to reveal a layer of CGI skin. He looks down and something is happening beneath his shirt; he lifts it up to see a six-pack popping out one muscle at a time. The bone structure of his face starts to change as he becomes more and more like the FIFA 14 avatar – his mouth shrinks and his jaw reforms with a strong dimple appearing on his chin, just like Messi's. The bridge of his nose widens, and his eye sockets re-shape with a dark brown colour running down his blue eyes. We see the lounge's shag pile carpet has given way to grass, as the gamer's cotton t-shirt is replaced by the synthetics of a CGI Barcelona shirt. From within our gamer's bare feet emerge Messi's football boots, stretching around the contours of his body. The transformation is nearly complete. The gamer has become avatar Messi. Apart from one detail - his hair. It's still blond and floppy. He gives his head a little shake and with that it shrinks and darkens to match Leo's. If only all haircuts were that simple. Having transformed into the ultimate gaming experience, the avatar throws his controller to the floor to see it balloon into an Adidas match ball. He takes it in his stride and charges on to the greatest field FIFA's ever seen. It just got real.
Medio	Televisión
Duración	58 seconds
Productora	Stink Films
Montaje	Whitehouse Post
Postproducción	MPC LDN
Director de publicidad	Todd Sitrin
Director de publicidad	Jamie McKinlay
Director de publicidad	Oliver Hughes
Director de publicidad	Matt Mckie
Director de publicidad	Dana Marineau
Director de publicidad	Mark Evans
Director de publicidad	Justin Shekell
Director ejecutivo de creación	Mark Bernath
Director ejecutivo de creación	Eric Quennoy
Director creativo	Mike Farr
Director creativo	Pierre Janneau
Director creativo	Edu Pou
Director artístico	Ignasi Tudela Calafell
Responsable de conceptos / redactor	David Smit
Responsable de la producción	Erik Verheijen
Responsable de la producción	Andrew Allen
Productor de la productora	Jaime Tan
Productor de la productora	Arnaud Ronquillo
Planificador estratégico	Ben Armistead
Director de cuentas	Kirk Johnsen
Director de cuentas	Nick Campion
Responsable de cuentas de agencia	Kerstin Hagg
Director de proyectos	Janna Harrington Boesjes
Business Director	Justine Young
Productora	Resn
Gráficos 3 D	Resn
Audio	Resn
Personaje 3D	Assembly Films
Realizador	Tomek Baginski
Director de fotografía	Stoeps Langensteiner
Productor de la productora	Andrew Porteous
Productor ejecutivo	Edward Grann
Montador	Adam Marshall
Montador	stephen dunne
Empresa de creación sonora	Raja Sehgal
Música	Guy Amitai
Música	Messimorphosis
Producción musical	Pivot Audio
Efectos especiales	Franck Lambertz
CG Supervisor	Carsten Keller
Telecine	MPC Amsterdam
Colorista	George K.
Postproducción	Gerben Molenaar
Postproducción	Jamie Loudon