Premier Paint - "Manhole Messages"

Leo Burnett Toronto

Leo Burnett Toronto Toronto, Canadá

Premios

1013

Marca: Premier Paint
País: Canadá

Anunciante: Canadian Tire

Título	Manhole Messages
Agencia	Leo Burnett Toronto
Campaña	Manhole Messages
Anunciante	Canadian Tire
Marca	Premier Paint
Posted	Noviembre 2022
Sector Empresarial	Pinturas, tratamiento de madera, brochas, pegamentos y adhesivos
Sinopsis	Traditional paint cans get beat up and rusted out after just one use. Premier Paint’s TruSnap cans don’t. But how do you convince Canadians, who normally buy paint based on the colour, that the can they pick can make all the difference?We found something just as rusty, crusty, and hard to open as traditional paint cans and turned it into advertising media. Using manhole covers outside 47 paint stores across the country, we intercepted people to let them know there's an easier way.Sales rose 11.3% year-over-year, making Premier Paint one of Canadian Tire’s most successful brands and giving Canadians a whole new way to paint without the pain.
Medio	Case Study
Responsable de la creación	Lisa Greenberg
Responsable de la creación	Steve Persico
Chief Strategy Officer	Tahir Ahmad
Director del grupo de creación	Sam Cerullo
Director artístico	Tyler Mckissick
Responsable de conceptos / redactor	Coleman Mallery
Vice President (VP)	Melanie Palmer
Executive Production Director	Melanie Palmer
Vice President (VP)	Emma Du Boisson
Executive Production Director	Emma Du Boisson
Integrated Producer	Kaitlyn Balmer
Vice President (VP)	Shauna Paolucci
Group Account Director	Shauna Paolucci
Director de cuentas	Dorian Burns-Coyne
Jefe de cuentas	Ashleigh Mulholland
Jefe de cuentas	Devon Toole
Strategist	Gillian Cameron