Leo Burnett Toronto - "Irrefusable Invites"

Leo Burnett Toronto

Leo Burnett Toronto Toronto, Canadá

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721

Marca: Leo Burnett Toronto
País: Canadá

Anunciante: Leo Burnett Toronto

Título	Irrefusable Invites
Agencia	Leo Burnett Toronto
Campaña	Irrefusable Invites
Anunciante	Leo Burnett Toronto
Marca	Leo Burnett Toronto
Fecha de primera difusión/publicación	2022
Sector Empresarial	Agencias de publicidad
Sinopsis	It’s hard to plan a dinner party. Schedules are busy, guests don’t commit, and hosts often have no idea how many people are going to show up. And since dinner parties in Canada are such a huge affair, we thought it was the perfect time to use our annual holiday card brief to create something that was more than a self-promo piece. Something that was useful and memorable.We gifted our clients a way to compel everyone to come to their parties, by creating a collection of Irrefusable Invites — invitations with ingredients in them. These six ingredients came together to make a delicious gravy, forcing every guest to RSVP “yes” unless they wanted everyone else to go gravy-less.Working like postcards, these could be sent out to potential guests, compelling them to show up. Because if they didn’t, the gravy wouldn’t get made, and dinner wouldn’t be the same.
Medio	Impresiones Colaterales y de Marketing Directo
Productora	EPC Graphics
Productora	Flash Reproductions
Productora	Rootree
Director creativo	Kohl Forsberg
Productor	Gord Cathmoir
Director creativo adjunto	Natee Likitsuwankool
Director creativo adjunto	Appanna Chetranda
Chief Strategy Officer	Tahir Ahmad
Responsable de la creación	Lisa Greenberg
Responsable de la creación	Steve Persico
Managing Director Account Management	Natasha Dagenais
President	Ben Tarr
VP Group Creative Director, Design	Man Wai Wong