| Título | Vintage Drip |
| Agencia | Rethink Communications Inc. |
| Campaña | Vintage Drip |
| Anunciante | Kraft Heinz |
| Marca | Heinz |
| Posted | Noviembre 2022 |
| Sector Empresarial | Mayonesa, ketchup, mostazas |
| Sinopsis | These days, everyone from pop singers to fast food chains has their own branded clothing line. But as an industry leader in staining, Heinz has been leaving their mark on fashion’s most iconic brands for years. Now they’re making it official with the Heinz Vintage Drip collection: thrifted clothes from luxe and streetwear brands, all with Heinz ketchup stains.Heinz partnered with online thrifting platform thredUP to curate a limited-edition collection of 157, one-of-a-kind clothing items from the biggest brands in fashion. Getting more life out of used clothes, and turning Heinz-stained clothes into a fashion statement.The campaign launches in the weeks leading up to New York Fashion Week, as partnering influencers incorporate Heinz stains into their newest looks.All proceeds from the collection go to Rise Against Hunger in support of global hunger relief. |
| Medio | Case Study |
| Responsable de la creación | Aaron Starkman |
| Responsable de la creación | Mike Dubrick |
| Chief Strategy Officer | Sean McDonald |
| Director creativo | Zachary Bautista |
| Director artístico | Zachary Bautista |
| Director creativo adjunto | Geoff Baillie |
| Responsable de conceptos / redactor | Geoff Baillie |
| Responsable de conceptos / redactor | Aman Soin |
| Responsable de conceptos / redactor | Brendan Scullion |
| Director artístico | matt dunn |
| Director artístico | Ashley Park |
| Director artístico | Max Bingham |
| Strategist | Julian Morgan |
| Productor de la productora | Alex Butt |
| Post Supervisor | Megan OConnor |
| Post Supervisor | Shannon Ing |
| Print Producer | Agnes Gilchrist |
| Print Producer | AJ Merrick |
| Studio | Brad Kumar |
| Director de cuentas | Jamie Sutherland |
| Director de cuentas | Kai de Bruyn Kops |
| Director de cuentas | David Greisman |
| Jefe de cuentas | Emily Anzarouth |
| Responsable de cuentas de agencia | Rachel Cloth |
| Realizador | Nikki Ormerod |
| Fotógrafo | Nikki Ormerod |
| Cinematografia | Nina Djacic |
| Productora | Undivided Creative |
| EP | Scott Houghton |
| Productor delegado | Scott Houghton |
| Montador | Tyler Erdelac |
| Online / VFX | Gimmick Studio |
| Motion Graphics | Gimmick Studio |
| Colorista | Ismaël Ouattara |
| PR | Middle Child |
| PR | Zeno Group |
| Media Company | Carat |
| Media Company | Publicis 57 |
| Printing House | TI Group |
| Marketing Director | Megan Lang |
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