| Título | Draw Ketchup 2 |
| Agencia | Rethink Communications Inc. |
| Campaña | Draw Ketchup |
| Anunciante | H.J. Heinz |
| Marca | Heinz |
| Posted | Noviembre 2022 |
| Sector Empresarial | Mayonesa, ketchup, mostazas |
| Sinopsis | For most people, Heinz is synonymous with ketchup. When they think of ketchup, they think of Heinz. But the brand was in danger of becoming seen as old and nostalgic in addition to facing competition from new category entrants. As the world took for granted that Heinz was the definitive ketchup, we sought to use the iconic status of Heinz to re-ignite an emotional connection with the brand and bolster consumer loyalty. |
| Medio | Prensa y publicaciones |
| Responsable de la creación | Aaron Starkman |
| Director ejecutivo de creación | Mike Dubrick |
| Director creativo adjunto | Zachary Bautista |
| Director artístico | Zachary Bautista |
| Director creativo adjunto | Geoff Baillie |
| Responsable de conceptos / redactor | Geoff Baillie |
| Diseñador | Jaclyn McConnell |
| Chief Strategy Officer | Sean McDonald |
| Strategy Director | Julian Morgan |
| Productor de la productora | Alex Butt |
| Production Coordinator | Spencer J. Houghton |
| Print Producer | Narine Artinian |
| Productora | R+D Productions |
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