Nando's South Africa - "Diversity"

Black River FC

Black River FC Johannesburg, Sudáfrica

10614

Título	Diversity
Agencia	Black River FC
Campaña	Diversity (2012)
Anunciante	Nando's
Marca	Nando's South Africa
Fecha de primera difusión/publicación	2012 / 6
Producto	New Meals - Winter 2012
Sector Empresarial	Restaurantes y comida rápida
Sinopsis	For winter, Nando’s (a South African flame-grilled peri peri chicken franchise) decided to add two new meals to their menu. The brief to our agency was to promote the variety Nando’s has to offer. We realized that variety can be interpreted as diversity, especially in a South African context. So, in true Nando’s fashion, we used social commentary to highlight the diversity that exists in our country and also tackle the intolerance of some South Africans towards foreigners. Apart from selling more chicken, we wanted to raise awareness of xenophobia. This print ad was actually created in support of a TV ad that South African broadcasters decided to pull from their stations.
Medio	Publicidad en periódicos
Contacto de presentación de agencias	Susannah Fox
Traffic Director	Tessa Thomson
Planificador estratégico	Spike Kunene
Planificador estratégico	Gia Callinicos
Director de cuentas	Charlotte Pettifer
Responsable de conceptos / redactor	Oarabile Mahole
Responsable de conceptos / redactor	Verona Singh
Director artístico	Kursten Meyer
Productor adjunto agencia	Farah Saloojee
Productor de la agencia	Laura Broccardo
Director creativo	Vanessa Gibson
Director ejecutivo de creación	Ahmed Tilly