Viral Guard - "Save Yourself the Drama"

Joe Public

Joe Public Johannesburg , Sudáfrica

1786

Título	Save Yourself the Drama
Agencia	Joe Public
Campaña	Save Yourself the Drama
Anunciante	Adcock Ingram
Marca	Viral Guard
Fecha de primera difusión/publicación	2017 / 7
Sector Empresarial	Medicamentos
Sinopsis	The common cold: one of man’s greatest afflictions, and boy does he let you know it. When a man gets a cold, any sensibility goes out the window and in comes the drama. He clutches his chest, moans in agony and is certain that he is indeed dying. While in fairness he might be suffering, the one that truly suffers the most, is often the special person in his life who has to take care of him. In this radio spot we amped up the drama to epic proportions, sympathising with his care giver and offered her a simple solution to prevent the pain, before it has the opportunity to begin.
Medio	Radio
Duración	55 seconds
Director creativo	Martin Schlumpf
Director ejecutivo de creación	Pepe Marais
Director creativo	Claudi Potter
Responsable de conceptos / redactor	Jed Mowat
Sound Engineer	Louis Enslin