| Título | Samsonite VS Chicken |
| Agencia | Saatchi & Saatchi Brussels |
| Campaña | Samsonite VERSUS The World |
| Anunciante | Samsonite Corp. |
| Marca | Samsonite |
| Posted | Febrero 2014 |
| Sector Empresarial | Bolsas de viaje y maletas |
| Sinopsis | Samsonite VERSUS Chicken reveals how Samsonite meets overwhelming consumer demand for lighter cases that are easy to use and extremely lightweight, a necessity for checked luggage. In this video, a case from the Samsonite Short-Lite™ collection is weighed against a live chicken to judge which is lighter. Easily winning the challenge, the Short-Lite is customised to ensure that you can pack everything you need without tipping the scales. The video uses the chicken to reinforce these merits in a clever and comical way. |
| Medio | Web Film |
| Duración | |
| Responsable de cuentas de agencia | Jonathan Moerkens |
| Director creativo | Jan Teulingkx |
| Director creativo | Alexander Cha'ban |
| Director artístico | Arnold Hovaert |
| Responsable de conceptos / redactor | Damien Veys |
| Productora | Caviar |
| Realizador | Tom Willems |
| Comprador de arte | Gaëlle Haesaert |
| Executive Communications Director | Edouard WATTEL |
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