| Título | Say sorry for the holidays |
| Agencia | adam&eveDDB |
| Campaña | #SaySorry |
| Anunciante | Mars, Inc. |
| Marca | Temptations |
| Fecha de primera difusión/publicación | 2015 / 11 |
| Sector Empresarial | Comida para mascotas, productos y servicios para el cuidado de animales domésticos |
| Sinopsis | During the holiday season, we think dressing our cats as one of Santa’s little helpers is the funniest thing ever. They don’t. To help them forgive and forget, the TEMPTATIONS™ Brand launched a new online media and print campaign, #SaySorry, that invites cat owners everywhere to apologize with America’s No. 1 cat treat, TEMPTATIONS™ treats. The video is set to Elton John’s “Sorry Seems to be the Hardest Word,” tugging at the heart strings, while the featured cats go right for the funny bone. “Pet owners spend more than $5 billion on their pets during the holidays. They want to give them a little extra love with treats and toys. And, they might even choose to dress them in their holiday best – even if their furry friend isn’t crazy about the choice of wardrobe,” said Arren Beach, TEMPTATIONS™ Brand Manager. “The #SaySorry campaign pokes lighthearted fun at cat owners who lovingly embrace the holidays to the fullest with their cats.” |
| Medio | Web Film |
| Duración | |
| Banda Sonora | ‘Sorry Seems To Be The Hardest Word’ written by Elton John and Bernie Taupin, recorded by Elton John |
| Productora | Rattling Stick |
| Responsable de la creación | Ben Priest |
| Director ejecutivo de creación | Ben Tollett |
| Director ejecutivo de creación | Richard Brim |
| Responsable de conceptos / redactor | Rory Hall |
| Director artístico | Steph Ellis |
| Productor de la agencia | Catherine Cullen |
| Director de cuentas | Jaimee Kerr |
| Responsable de cuentas de agencia | Jo Lorimer |
| Productor de la productora | Kelly Spacey |
| Realizador | Austen Humphries |
| Director de fotografía | Austen Humphries |
| Director de fotografía | Jim Jolliffe |
| Montaje | Speade |
| Montador | Gareth McEwen |
| Postproducción | The Mill |
| Postproducción | Carl Phillips |
| Colorista | Mick Vincent |
| Flame Artist | James Pratt |
| Audio Post Production | Factory |
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