M&C Saatchi Sport & Entertainment celebrates rally fans all over the world with the new WRC campaign #4TheFans. At the heart of the campaign is a 4.30 minute long cinematic mockumentary, told with a twinkle in the eye. In it, the story of the enthusiastic rally fan Roberto Fratelli - called IL CUBO – is told. Il Cubo has not missed a Rally Italy since his childhood and with him he always carries his legendary box, making him famous on and off the track.