Sprite - "Formula Songs"

J. Walter Thompson Brazil

J. Walter Thompson Brazil São Paulo, Brasil

Premios

5236

Marca: Sprite
País: Brasil

Anunciante: Coca-Cola Company

Título	Formula Songs
Agencia	J. Walter Thompson Brazil
Campaña	Formula Songs
Anunciante	Coca-Cola Company
Marca	Sprite
Fecha de primera difusión/publicación	2018
Sector Empresarial	Bebidas gaseosas
Filosofía	Sprite launched a new sugar-free formula in Brazil and wanted to advertise it to its target demographic: teens. But the problem was that they were all tense and busy trying to memorize dozens of other formulas they needed to know for the college admission test. Our challenge was to promote this new Sprite formula and release some of this pressure teens feel prior to the test, as suggested by the brand’s concept: RFRSH. The idea was to turn boring formulas the students had to know by heart into catchy songs that also helped promote Sprite’s new formula. To do that, we turned to YouTube and found 6 teachers that used music to help students memorize formulas for college admission tests and invited them to write and perform in the music videos with songs for the 7 formulas that were most frequently required in the last 10 years, according to data from Google.
Medio	Radio
Duración	94 seconds
Ejecutivo de cuentas	Marina Masiero
Ejecutivo de cuentas	Fabiana Santana
Ejecutivo de cuentas	Vivianne Santos
Director de cuentas	Felipe Giacon
Responsable de cuentas de agencia	Stefano Paduan
Planning Director	Stella Pirani
Planificador estratégico	Gisele Bambace
Planificador estratégico	Erica Rigobello
Business Director	Andre PB
Business Director	Ana Hernandes
Responsable de la creación	Ricardo John
Director ejecutivo de creación	HUMBERTO Fernandez
Director creativo	Ana Cavalcanti
Director creativo	Gustavo Lacerda
Responsable de conceptos / redactor	João Gandara
Director artístico	Fernanda Sousa
Director artístico	Felipe Porto