| Título | Bear 1 |
| Agencia |
Adwright
|
| Campaña |
Bear pile
|
| Anunciante |
Animals Concerns Research & Education & Society
|
| Marca |
ACRES
|
| Fecha de primera difusión/publicación |
2012 / 6
|
| Sector Empresarial | Protección / Derechos de los animales, adopción
|
| Lema | When pain is too much to bear. |
| Sinopsis | Much has been said about the travesty of the ongoing bear bile trade. We need not emphasize more on their tiny cages and excruciating process during the daily extrication of the bile. Seriously, in their place, anyone would wish they were dead. When I read about the story of how this mother bear opted to put her cub out of misery, and her own death after, that was it. We had to do something. These are awareness posters really. I wish we could be more explicit and aggressive in shouting how this should be stopped immediately. |
| Medio |
Prensa y publicaciones
|
| Director artístico |
Celine Tan
|
| Director creativo |
Nafe Tong
|
| Director creativo |
Danny Phoa
|
| Responsable de conceptos / redactor |
Anson Ong
|
| Director artístico |
Nafe Tong
|
