ALDI - "Lunchbox"

BMF

BMF Pyrmont, Australia

13017

Marca: ALDI
País: Australia

Anunciante: Aldi

Título	Lunchbox
Agencia	BMF
Campaña	ALDI Lunchbox
Anunciante	Aldi
Marca	ALDI
Fecha de primera difusión/publicación	2013 / 1
Sector Empresarial	Grandes almacenes, supermercados
Lema	Lunchbox Initiative
Sinopsis	As the children around Australia get ready to go back to school, parents are again faced with the stress of packing a lunchbox that is both nutritionally balanced and to their kids' tastes. ALDI & BMF, in conjunction with the Healthy Kids Association have come up with the ALDI Lunchbox initiative. Based around an app and website, the initiative aims to educate and utilise an approved list of ALDI products to generate a week's worth of balanced lunchboxes at the click of a button. For added personalisation, and to involve children inl unchbox making process, the app allows parents to create user profiles for each of their kids, including food that they do (and don't) like.
Medio	Televisión
Duración	32 seconds
Mercado	Australia
Más información	www.aldi.com.au/lunchbox
Postproducción	Methodstudios
Other	Stephen McArdle
Director ejecutivo de creación	Carlos Alija
Director ejecutivo de creación	Laura Sampedro
Supervisor de arte	Sian Binder
Director artístico	Janet Szabados
Responsable de conceptos / redactor	Katie Moore
Responsable de conceptos / redactor	Jonty Bell
Other	Simon Koay
Other	Tim Smith
Planificador de cuentas	Alison Tilling
Realizador	Same Peacocke
Productora	Robber's Dog. A Film Company
Productor de la agencia	Esta Lau
Montador	Peter Sciberras
Fotógrafo	Toby Dixon
Productor	Kia Scott
Comprador de arte	Tania Muller
Música / sonido	Sound Reservoir
Other	Matthew Hughes
Diseño/ concepción multimedia	Nev Fordyce
Account Assistant	Rachel O'Toole