McVitie's - "Tarsier"

Grey London

Grey London London, Reino Unido

13784

Título	Tarsier
Agencia	Grey London
Campaña	Sweeet
Anunciante	United Biscuits
Marca	McVitie's
Fecha de primera difusión/publicación	2014 / 2
Producto	Jaffa Cakes
Sector Empresarial	Pasteles, postres
Lema	Sweeet
Sinopsis (Lengua original)	It opens with a teenage boy arriving home, racing past his parents who are sitting in the living room, upstairs to his bedroom. Sitting on the edge of his bed, he reaches for a packet of Jaffa Cake biscuits. The moment is suddenly transformed, when he opens the packet and out emerges a mischievous looking Tarsier. For a split second, he and the audience are transfixed by the little creature’s huge bright orange eyes before the boy bites into the tangy orange Jaffa Cake and experiences that zesty mischievousness we all recognise.
Medio	Televisión
Duración	30 seconds
Mercado	Reino Unido
Postproducción	Absolute Post
Audio Post Production	Factory Studios
Director de publicidad	Sarah Heynen
Director creativo	Nils Leonard
Director creativo	Jonathan Marlow
Responsable de conceptos / redactor	Jonathan Marlow
Director artístico	Chris Chapman
Productor de la agencia	Ange Eleini
Creative Producer	Oliver Roberts
Planificador de cuentas	Fiona Keyte
Planificador de cuentas	Daniel Sherrard
Media Agency	MEC
Media Planner	Nicola Tracey
Productora	Passion/Raw
Realizador	Owen Trevor
Montador	John Smith
Productor de la productora	Rob Leonard
Director de fotografía	Daniel Bronks