| Título | Behind the hashtag: #Familylove |
| Agencia | Jellyfish |
| Campaña | Behind the hashtag |
| Anunciante | United Nations High Commissioner for Refugees UNHCR |
| Marca | UNHCR |
| Fecha de primera difusión/publicación | 2023 / 8 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Lema | Behind our favorite hashtags, another reality |
| Sinopsis | The UNHCR has commissioned the agency Jellyfish to create a new, visually striking communications campaign. "Behind the Hashtag" began on 23th August throughout France and will be visible until the end of the year. The idea: take the most frequently used hashtags on social networks to raise awareness about the startling daily lives of millions of people around the world and to collect donations. Because the plight of uprooted people, forced to flee their homes because of conflict, persecution or climate change, deserves as much visibility as the millions of hashtag mentions. |
| Medio | Exterior |
| Mercado | Francia |
| Managing Director/Partner | Sandrine Reinert |
| Director/Executive Creative Director | Thomas Guilhot |
| Director/Executive Creative Director | Alexandre Boutry |
| Designer/Art Director | Antoine Dezes-Richard |
| Art Director / Designer | Thibaut Samter |
| Copywriter / Art Director | Gauthier Lempereur |
| Copywriter / Art Director | Florian Kunlin |
| VP Strategy Director | Michael Edery |
| Content Director | Franz Miceli |
| Client Partner | Sophie Prud’Homme |
| Global Account Director | Carlotta Barbanti |
| Business Growth Director | Frank Monnier |