Título | Puschlav |
Agencia | Leo Burnett Schweiz |
Campaña | Fan Letters |
Anunciante | Victorinox |
Marca | Victorinox |
Posted | Diciembre 2012 |
Producto | Swiss Army Knife |
Sector Empresarial | Vajilla, cubertería, utensilios de cocina |
Sinopsis | There are only a few companies that regularly receive personal letters of appreciation from their customers. Victorinox is in this lucky situation. Over the decades, VICTORINOX fans from around the world have repeatedly thanked for the faithful service shown them by the famous pocket knife or windbreakers. So we've decided to make their fan letters into the actual campaign. |
Medio | Prensa y publicaciones |
Comprador de arte | Suzana Kovacevic |
Fotógrafo | Ebo Fratermann |
Fotógrafo | Michael Nager |
Director artístico | Matthias Fürst |
Director artístico | Pablo Schencke |
Responsable de conceptos / redactor | Johannes Raggio |
Director creativo | Martin Spillmann |