Change the Ref x March for Our Lives - "The Shotline"

MullenLowe U.S.

MullenLowe U.S. New York, Estados Unidos

1518

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Marca: Change the Ref x March for Our Lives
País: Estados Unidos

Anunciante: Change the Ref x March for Our Lives

Título	The Shotline
Agencia	MullenLowe U.S.
Campaña	The Shotline
Anunciante	Change the Ref x March for Our Lives
Marca	Change the Ref x March for Our Lives
Fecha de primera difusión/publicación	2024 / 2
Sector Empresarial	Seguridad pública, salud e higiene
Sinopsis	Guns are now the leading cause of death among children for the third consecutive year, sparing almost no neighborhood and falling particularly hard on Black and brown communities. And yet, politicians continue to offer their thoughts and prayers and make excuses. Today, parents, survivors, and advocates for gun safety will launch The Shotline (theshotline.org), an automated platform and campaign that uses artificial intelligence to re-create the voices of innocent victims of gun violence so they can share, in their own voices, the harrowing details of how they were killed. Each victim’s personal message will be sent as a phone call directly to lawmakers, again and again, to force them to confront the toll their inaction has taken. Led by Change the Ref and March For Our Lives, The Shotline uses audio provided by victims’ families and deep machine learning to create a computerized version of each victim’s voice. Last year, more than 40,000 people lost their lives to guns, but they will not remain silent. Lawmakers will receive detailed calls from victims like Marjory Stoneman Douglas High School senior Joaquin Oliver,
Medio	Web Film
Duración	76 seconds
Creative Agency	MullenLowe U.S.
Director ejecutivo de creación	Tim Vaccarino
Responsable de conceptos / redactor	Annie Turner
Responsable de conceptos / redactor	Nick Gonzales
SVP	Courtney Calvert
Executive Content Producer	Hadas Grossman - VP
Executive Content Producer	Aubrey Hayden
Productor ejecutivo	Gillian Blain
Productor	Briana Hemphill
Productor ejecutivo	Courtney Coyne
Técnico Digital	Courtney Coyne
Diseño imagen	Ryan Dight
SVP	Kelly Burke
Executive Director	Kelly Burke
Public Relations	Kelly Burke
Strategy Director	Ellie Gogan-Tilstone
Strategy Director	Jules Tilstone
Productor ejecutivo	Jake Loonan
Director artístico	Tucker Stosic
Responsable de conceptos / redactor	Jack Loftus
Responsable de conceptos / redactor	Kieran Murray
Head of Design	Joao Paz
Designer	Christian Meissner
Director artístico	Tucker Stosic
Motion/Design	Jeong Lee
Responsable de conceptos / redactor	Jack Loftus
Director de proyectos	Victoria Stosic
Responsable de conceptos / redactor	Kieran Murray
Content Producer	Joe Piro
Head of Design	Joao Paz
Montador	Rach LaMantia
Designer	Christian Meissner
Productora	Edisen
Motion/Design	Jeong Lee
Sound Designer	Fredrik Lekman
Director de proyectos	Victoria Stosic
Sound Designer	Niklas Lindh
Content Producer	Joe Piro
Montador	Rach LaMantia
Productora	Edisen
Sound Designer	Fredrik Lekman
Sound Designer	Niklas Lindh