| Título | Talkin’ Like Walken |
| Agencia | Goodby Silverstein & Partners |
| Campaña | Talkin’ Like Walken |
| Anunciante | BMW |
| Marca | BMW of North America |
| Fecha de primera difusión/publicación | 2024 / 2 |
| Sector Empresarial | Automóviles |
| Filosofía | BMW will return to the Super Bowl on Sunday, February 11, 2024 with a new 60-second advertisement for the all-new generation of the iconic BMW 5 Series, highlighted by the first-ever, 100%-electric BMW i5. The star-studded commercial entitled “Talkin’ Like Walken” also features another icon -- Hollywood icon Christopher Walken -- along with actress Ashley Park (Emily in Paris, Beef, Joy Ride), and GRAMMY® Award Winning global superstar and Super Bowl LVIII halftime performer, USHER. The 60-second spot plays off of Walken’s instantly recognizable voice and signature speech cadence, following the actor throughout a typical day as he encounters a never-ending stream of imitators – from his hotel valet, his tailor, makeup artist, and even his drive-through barista. Initially confused by the mimics, Walken grows increasingly frustrated. The spot culminates in a chance encounter with USHER, with Walken asking: “Don’t you got somewhere to be?” “Talkin’ Like Walken” is set to air during the first quarter of Super Bowl LVIII. BMW’s lead U.S. creative agency, Goodby Silverstein & Partners (GS&P), created the comical campaign. It was directed by two-time Academy Award-nominated director Bryan Buckley, who is acclaimed for his work on close to 70 Super Bowl commercials. Famed cinematographer Hoyte van Hoytema (Oppenheimer and Interstellar) directed the photography. In the lead-up to the big game, BMW released two teasers for the spot. The first, “Agent,” poked fun at the tradition of Super Bowl ad teasers with Walken quizzically asking his agent, “So it’s an ad for an ad?” A second, follow-up teaser titled “Singing” featured Walken driving the electric BMW i5 while listening to USHER’s hit song, “Yeah!”, foreshadowing the singer’s surprise appearance. The campaign will also involve social media extensions including a TikTok activation which challenges creators to give their own spin on a Walken impression to get all of social media #TalkinlikeWalken. |
| Medio | Televisión |
| Duración | |
| Music / Sound Design | Sonic Union |
| Director de publicidad | Sebastian Mackensen |
| Director de publicidad | Marcus Casey |
| Director de publicidad | Albrecht Pagenstert |
| Director de publicidad | Lisa Judge |
| Director de publicidad | Lauren Martens |
| Director de publicidad | Zach Ambrosino |
| Director de publicidad | Timothy Sumter |
| Director de publicidad | John Doyle |
| Director de publicidad | Phil Dilanni |
| Partner | Rich Silverstein |
| Responsable de la creación | Margaret Johnson |
| Director ejecutivo de creación | Matt Edwards |
| Director ejecutivo de creación | Wes Phelan |
| Director creativo adjunto | Kevin Leung |
| Director creativo adjunto | Clemens Zlami |
| Responsable de conceptos / redactor | Zak DeLange |
| Responsable de conceptos / redactor | Colin Nissan |
| Director artístico | Andrew Congleton |
| Director artístico | Sean Farrell |
| Responsable de la producción | Jim Haight |
| Broadcast Producer | Matt Flaker |
| Broadcast Producer | Daniel Chang |
| Diseñador gráfico | Jim King |
| Productor de la agencia | Hanna Hegnell |
| Design Director | Rachael Stamps |
| Artist | Joanna Pham |
| Artist | Maria Leung |
| Managing Partner | Leslie Barrett |
| Director de cuentas | Tom Powers |
| Director de cuentas | Olivia Mullen |
| Responsable de cuentas de agencia | Clayton Bishop |
| Head of Strategy | Bonnie Wan |
| Strategy Director | Katie Coane |
| Strategy Director | nik poon |
| Communications Planner | Christine Chen |
| Communications Director | Dong Kim |
| Communications Planner | Charlotte Cordova |
| Research & Development | Jane Warren |
| Strategist | Whitney Thomas |
| Communications Director | Meredith Vellines |
| Director of Business Affairs | Judy Ybarra |
| Business Affairs Manager | Heidi Killeen |
| Traffic | Ruchele Eisenman |
| Traffic | Edgar Ornelas |
| Actor /Celebridad | Christopher Walken |
| Productora | Hungry Man |
| Realizador | Bryan Buckley |
| Productor | Matt Lefebvre |
| Productor ejecutivo | Caleb Dewart |
| Productor ejecutivo | Kim Dellara |
| Director de fotografía | Hoyte van Hoytema |
| Jefe de decorados | David Skinner |
| Director de producción | Will Vudmaska |
| 1st AD | Craig Owens |
| Postproducción | Company 3 |
| Colorista | Tom Poole |
| Color Producer | Shannen Troup |
| VFX Company | The Mill LA |
| VFX Creative Director | John Leonti |
| VFX Executive Producer | Hillary Thomas |
| VFX Producer | Sherilyn Martin |
| Shoot Supervisor / 2D Lead / VFX Supervisor | Nhat Tran |
| 2D Artist | Sandra Ross |
| VFX Coordinator | Rachel Dorrothy |
| Montaje | Cabin Edit |
| Montador | Chan Hatcher |
| Editorial Producer | Katy Lester Zamora |
| Sound Designer | Steven Rosen |
| Sound Designer | Kelly Oostman |
| Audio Assistant | Graham Carpenter |
| Audio Assistant | Alex Thiel |
| Sound Director | Justine Cortale |
| Agency | Goodby, Silverstein & Partners |
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