| Título | Nationwide Savings (Banker) |
| Agencia | New Commercial Arts |
| Campaña | Good Way to Bank |
| Anunciante | Nationwide Financial |
| Marca | Nationwide |
| Fecha de primera difusión/publicación | 2024 / 2 |
| Sector Empresarial | Servicios bancarios, inversiones, corredores de bolsa |
| Sinopsis | It is the latest move by Britain’s biggest building society that challenges the shareholder-owned banks by demonstrating its difference as a member-owned mutual and follows the success of a major rebrand that saw Dominic West first appear onscreen as the out-of-touch boss of fictional A.N.Y Bank. West’s return to the role sees him become quickly bored with speaking to the marketing department over a video call. After hanging up, he is equally disinterested in the customer satisfaction scores presented by his more perceptive assistant, played by comedian Sunil Patel. Patel suggests that to improve scores A.N.Y Bank could be more like Nationwide, which offers a SavingsWatch service that notifies customers who are signed up of changes to their savings accounts, annual savings reports and newly launched accounts that might be better suited to their needs. |
| Medio | Televisión |
| Duración | |
| Brand Director | Richard Warren |
| Director de publicidad | George Bell |
| Director de publicidad | Jennifer Morel |
| Director de publicidad | Anna Clarke |
| Responsable de la creación | Ian Heartfield |
| Director creativo | Steve Hall |
| Director creativo | Dan Seager |
| Chief Executive Officer (CEO) | James Murphy |
| Business Director | Miriam Goode |
| Operations Director | Matt Craigie Atherton |
| Responsable de la producción | Matt Craigie Atherton |
| Productor | Abbie McLean |
| Director de cuentas | Dairiona Ryan |
| Responsable de cuentas de agencia | Gaelle Rolland |
| Productora | Hungry Man |
| Realizador | Bryan Buckley |
| Director de fotografía | Scott Henriksen |
| Productor ejecutivo | Matt Buels |
| Productor | Matt Lefebvre |
| Productor | Chris McBride |
| Director de producción | Nicci Power |
| Montador | Stitch |
| Montador | Sam Sneade |
| Assistant Editor | Chris Wilson |
| Postproducción | Rascal Post |
| VFX Producer | Hazel Gibson |
| Colorista | James Bamford |
| Colour Producer | Jai Durban |
| Sound Designer | Jack Sedgwick |
| Sound Designer | Ed Downham |
| Motion Graphics | Sian Leatham |
| Sonido | King Lear Music & Sound |
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